2016-2017: Digital Content Producer with Southern Cross Austereo’s regional stations on the Central Coast of New South Wales.

Creative strategy, digital production, social media promotion and talent liaising.

Australian Commercial Radio Awards

In 2017, digital producer Emma Marie Horn and SeaFM on-air personalities Bree Tomasel and Daniel Gawned and were nominated for an Australian Commercial Radio Award for best non-metropolitan sales promotion.

The AquaSplash promotion, overseen and delivered by Emma Marie Horn, achieved a 587% return on investment.

Here is a breakdown of the campaign statistics:

Video Playlists

In this era of media convergence, radio stations are looking to expand their reach across different channels and platforms. No longer are regional radio presenters faceless voices behind the microphone.

In order to be able to keep up with the changing media landscape, content producers need to be well versed in visual and audio media.

Additional to the job of producing visual and audio content, a station’s digital producer must now liaise with clients, talent and content advisors.

SeaFM

2GO

Interviews

ORIGINAL PODCAST AUDIO AVAILABLE HERE:

Andrew Cooney: Central Coast Photographer

Skillion Hope Project: Nick Bowditch

Graphic Design

Emma Marie Horn designed and created a variety of static images to be used for app, mobile, and web posts. Some were event promotions, others advertisements for clients. All of them featured the unique branding of Southern Cross Austereo and were strategically optimised to boost audience engagement.

Snapchat Geofilters

In order to promote events, clients, products and brands, content producers need to maintain a strong social media presence.

Emma Marie Horn designed many Snapchat geofilters for SeaFM. This one was to promote the annual Love Lanes Festival in February 2017.

 

Social Polls

To give the stations’ online presence the same personality as its on-air talent, Emma Marie Horn designed a variety of ‘pointless polls’ which were intended to increase audience engagement off-air. Posted strategically throughout the day, these polls asked the audience to comment their thoughts on an issue that had been discussed by the breakfast talent. It was a simple case of ‘would you rather’ played out online, giving the audience their space to discuss the issues – however pointless!

 

 

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